BY MILTON HERRING OF @BASEBALLPARENTGUY
Gain perspective, education, tools, and support for the player and the relationship behind the journey.
HELP YOUR SON BUILD A BASEBALL STORY COACHES CAN ACTUALLY SEE
Baseball development happens one practice, one game, one failure and one breakthrough at a time. Learn how to document your son's development, character and baseball journey without becoming the overbearing parent or turning his life into a social-media campaign.
Free PDF • No credit card required
I'VE BEEN THAT BASEBALL PARENT
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I'VE BEEN IN THE STANDS TOO
I'm Milton Herring — a baseball dad, coach, speaker, and the creator of BaseballParentGuy. I've experienced the practices, travel, money, frustration, recruiting questions, good seasons, bad games, social media, training decisions, and the emotional roller coaster that comes with helping a son chase a baseball dream. Along the way, I learned something important: Parents don't have to control the journey to positively influence it. One of the things we did early was to intentionally document my son's baseball development. Not just highlights. We documented:
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The goal isn't to make your son look famous. The goal is to make his development easier for the right people to discover.
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FREE BASEBALL PARENT DOWNLOAD
BUILDING YOUR SON'S BASEBALL BRAND Premium Baseball Parent Edition Your son's baseball reputation is being built long before a college coach ever contacts him. This simple guide will help you understand how to intentionally document his development and create a baseball presence that communicates more than statistics. What's inside ✓ What a baseball brand really is ✓ How to identify what your player should be known for ✓ The Player + Performance + Process + Character + Opportunity framework ✓ What types of baseball content to post ✓ Why two quality posts per week can be enough ✓ How to create a recruiting-ready digital home ✓ How to keep profiles and video current ✓ Why character belongs in the story ✓ How to create a consistent visual identity Get the guide for free. -----> |
THIS ISN'T ABOUT GETTING YOUR SON MORE FOLLOWERS.
A player's baseball brand isn't the number beside his Instagram account.
It's the reputation being created around:
WHO HE IS
HOW HE PLAYS
HOW HE WORKS
HOW HE HANDLES FAILURE
HOW HE TREATS PEOPLE
AND WHERE HE'S GOING
A coach may discover a player through social media.
But what happens after discovery matters much more.
Your son's digital baseball presence should help someone quickly answer:
Who is this player?
What can he do?
How is he developing?
What kind of young man is he?
How can I learn more or contact him?
That's what we're trying to build.
It's the reputation being created around:
WHO HE IS
HOW HE PLAYS
HOW HE WORKS
HOW HE HANDLES FAILURE
HOW HE TREATS PEOPLE
AND WHERE HE'S GOING
A coach may discover a player through social media.
But what happens after discovery matters much more.
Your son's digital baseball presence should help someone quickly answer:
Who is this player?
What can he do?
How is he developing?
What kind of young man is he?
How can I learn more or contact him?
That's what we're trying to build.
PLAYER
Who is he?
Position, strengths, goals, personality and identity.
PERFORMANCE
What can he do?
Game video, measurable development and position-specific strengths.
PROCESS
How does he work?
Training, preparation, lessons, improvement and development.
CHARACTER
Who is he becoming?
Coachability, leadership, academics, resilience and teammate behavior.
OPPORTUNITY
Can the right people find him?
Video, player profile, schedule, recruiting information and contact path.
PLAYER + PERFORMANCE + PROCESS + CHARACTER + OPPORTUNITY
THE PARENT TRAP
Trying to make your son look better online than he actually is on the field.
Better Approach
Document the development.
Let people watch the work.
Let them see the progress.
Let them see the failures.
Let them see the response.
Let them see the young man developing alongside the baseball player.
Document the development.
Let people watch the work.
Let them see the progress.
Let them see the failures.
Let them see the response.
Let them see the young man developing alongside the baseball player.
Your job isn't to manufacture the story. Your job is to help document the story that's actually happening
Here is what we actually did!
WHAT WE DID WITH REDD HERRING BASEBALL
We didn't wait until recruiting time to begin telling Redd's baseball story. We started intentionally documenting the journey while he was still developing.
✓ Captured game highlights
✓ Captured training video
✓ Highlighted his strengths as a catcher
✓ Showed development over time
✓ Used Instagram, TikTok and X
✓ Maintained recruiting information
✓ Created a simple digital home
✓ Updated video as he improved
✓ Developed graphics and a visual identity
✓ Included character and personality
✓ Limited ourselves to purposeful content instead of posting constantly
We didn't wait until recruiting time to start telling the story. We documented the journey as the player developed.
Today, the story is still developing. And that's the point. The brand grows with the player.
✓ Captured game highlights
✓ Captured training video
✓ Highlighted his strengths as a catcher
✓ Showed development over time
✓ Used Instagram, TikTok and X
✓ Maintained recruiting information
✓ Created a simple digital home
✓ Updated video as he improved
✓ Developed graphics and a visual identity
✓ Included character and personality
✓ Limited ourselves to purposeful content instead of posting constantly
We didn't wait until recruiting time to start telling the story. We documented the journey as the player developed.
Today, the story is still developing. And that's the point. The brand grows with the player.
YOU DON'T NEED TO TURN YOUR FAMILY INTO A CONTENT FACTORY.
One of the easiest mistakes parents can make is believing that building a baseball brand means posting every day.
It doesn't.
Our philosophy is simple:
2 PURPOSEFUL POSTS PER WEEK
Tuesday:
PERFORMANCE / TRAINING
Show what the player can do or what he's working on.
Saturday:
CHARACTER / JOURNEY / DEVELOPMENT
Show something about the person, progress or experience.
(you can choose your days)
Quality > Quantity
The goal isn't to win social media.
The goal is to build a credible history of the player's development.
It doesn't.
Our philosophy is simple:
2 PURPOSEFUL POSTS PER WEEK
Tuesday:
PERFORMANCE / TRAINING
Show what the player can do or what he's working on.
Saturday:
CHARACTER / JOURNEY / DEVELOPMENT
Show something about the person, progress or experience.
(you can choose your days)
Quality > Quantity
The goal isn't to win social media.
The goal is to build a credible history of the player's development.
READY TO START?
You don't need a marketing degree.
You don't need thousands of followers.
You don't need expensive equipment.
Start with your son.
Start with his story.
Start with the work he's already doing.
SEND ME THE FREE GUIDE →
You don't need thousands of followers.
You don't need expensive equipment.
Start with your son.
Start with his story.
Start with the work he's already doing.
SEND ME THE FREE GUIDE →
WHAT IF I WANT HELP BUILDING IT?
Some parents will read the guide and be ready to build everything themselves.
Others may say:
"Milton, I understand what you're saying — but I have no idea what my son's current online baseball presence actually communicates."
That's where BaseballParentGuy can help.
Others may say:
"Milton, I understand what you're saying — but I have no idea what my son's current online baseball presence actually communicates."
That's where BaseballParentGuy can help.
BASEBALL PLAYER BRAND AUDIT
I'll review your player's current baseball presence, including areas such as:
- Social profiles
- Baseball/recruiting profiles
- Video organization
- Player positioning
- Brand consistency
- Recruiting visibility
- Strengths
- Missing information
You'll receive clear recommendations for what I would improve first.
Introductory Baseball Parent Rate
$49
ALL PROCEEDS DIRECTLY SUPPORT THE ROCK FOUNDATION OUTREACH AND ITS PROGRAMS
BASEBALL WILL EVENTUALLY END.
Whether your son plays Little League, high school baseball, college baseball or professional baseball, one thing is certain:
Eventually the uniform comes off. That's why the bigger goal isn't simply creating a baseball player. It's helping develop a young man.
Baseball gives our sons opportunities to learn:
Eventually the uniform comes off. That's why the bigger goal isn't simply creating a baseball player. It's helping develop a young man.
Baseball gives our sons opportunities to learn:
- Discipline
- Failure
- Patience
- Confidence
- Teamwork
- Responsibility
- Resilience
- Leadership
The Ultimate Guide for Baseball Parents
A practical, powerful guide for baseball parents who want to lead with patience, wisdom, and long-term vision.
If you’re a baseball parent navigating youth ball, high school pressure, recruiting, or development… this guide was written for you. After 10+ years of raising a son in baseball—from age 9 to current college—I’ve learned this:
Development takes time.
Comparison steals joy.
Parents set the emotional temperature.
This book helps you get it right.
Development takes time.
Comparison steals joy.
Parents set the emotional temperature.
This book helps you get it right.
Inside This 1,700+ Word Guide You’ll Discover:
✔ How to stay patient when progress feels slow
✔ What really matters in long-term development
✔ How to avoid comparison traps
✔ How to support your child without overwhelming them
✔ A mindset approach to recruiting and growth
✔ The emotional mistakes most parents make (and how to avoid them)
This isn’t theory.
It’s a lived experience.
This Guide Is For You If:•
-Your child started baseball “late.”
• You feel pressure from travel ball culture
• You worry about recruiting
• You want to support — not sabotage — development
• You want peace while raising a competitor
You Don’t Need More Pressure. You Need Perspective.
For less than the cost of a tournament entry fee, you can shift how you parent through this journey.
✔ How to stay patient when progress feels slow
✔ What really matters in long-term development
✔ How to avoid comparison traps
✔ How to support your child without overwhelming them
✔ A mindset approach to recruiting and growth
✔ The emotional mistakes most parents make (and how to avoid them)
This isn’t theory.
It’s a lived experience.
This Guide Is For You If:•
-Your child started baseball “late.”
• You feel pressure from travel ball culture
• You worry about recruiting
• You want to support — not sabotage — development
• You want peace while raising a competitor
You Don’t Need More Pressure. You Need Perspective.
For less than the cost of a tournament entry fee, you can shift how you parent through this journey.
VIEW ALL THE BASEBALL PARENT RESOURCES ---->
MEET MILTON HERRING
Milton Herring is a baseball parent, speaker, trainer, coach, author and creator of BaseballParentGuy.
After spending years helping his son navigate player development, recruiting, social media, college baseball and the emotional journey surrounding the game, Milton began creating resources to help other baseball parents navigate the same road.
His philosophy is simple:
Support the player.
Protect the relationship.
Document the development.
Enjoy the journey.
Milton Herring is a baseball parent, speaker, trainer, coach, author and creator of BaseballParentGuy.
After spending years helping his son navigate player development, recruiting, social media, college baseball and the emotional journey surrounding the game, Milton began creating resources to help other baseball parents navigate the same road.
His philosophy is simple:
Support the player.
Protect the relationship.
Document the development.
Enjoy the journey.
GET THE BRAND MY SON CONTENT BELOW